We're told repeatedly that persistence pays, that the successful few win out over the unsuccessful many because of their persistent pursuit of whatever they focus on.
So here's a practical example:
For the past week, I've returned daily, every weekday, to a lady who hadn't had a chance to look properly at the Kleeneze catalogues. I also tried, every weekday, to collect a straggler catalogue from one of her neighbours, who would never answer the door.
Today, I got orders from both of them. I've also made two new friends, not customers. And I got two new friends because I gave them time to trust me; I turned up when I said I would, I gave them the space and honesty they needed.
All I did was be me. It's all I do with any of my customers. It's all I need to do.
And it's proof positive of something I do my best to live by:
Do what you say you'll do, when you say you'll do it; even if you don't want to.
I love this business!
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