Tuesday, 29 November 2011

90 Day Plan: D-4 - Preparation - The Reality


Over on my other blog, I'm documenting 94 days of 90-day plan activity; this is where you get the reality check!

Today's topic is preparation; something I've tended to fail miserably at in the past - usually because I let life get in the way.

This time, I'm determined to prove I can be more than just a disorganised, hyper-active Type A single mum. Not only that, but I can't lead if I can't prove that what I am coaching about works. So here goes.

Looking at my other blog, there are ten points I should be considering:

1. What do I want, in generic terms, at the end of the next 90 days? List 10 to 15 items.

This isn't as easy as it looks. I'm disorganised, short of cash, trying to support my partner's university fees and expenses and trying to juggle life, the universe and Kleeneze. And I'm not used to setting goals. But, in general, my wants are:

a. More money. A lot more money. My best monthly income from Kleeneze so far has been around £300. I haven't done that this month. It needs to improve.
b. More team members. I can't juggle work and Kleeneze and achieve what I want on personal part-time retail alone. I need to recruit and coach others.
c. A happy family. I won't be able to do this long-term without their continuing support.
d. Proof that I can build a business in my spare time without sacrificing everything around me.
e. Deposit saved for the next family holiday.
f. Car repairs paid for - no idea how much this will cost, but my current car is now cutting out whenever I change gear. I may need the money for a different car at this rate.
g. An end to money worries. Yes, I know, harping on about the lack of money again. Guess why I started my own Kleeneze business?
h. Increased self-confidence. I have serious telephone phobia, for example. I'm shy of presenting catalogues. I know I need to change my behaviour here.
i. Increased savings. I was saving £200 per month. I'm currently saving nothing, partly due to a lack of pay-rises over the past few years, partly to my needing to start again with my Kleeneze business.
j. A reduction in debt. Yep, money issues again. This time, credit cards.

2. What are my 5 specific goals?

OK, I'm getting the hang of this a bit. Specific, Measurable, Achievable (very important for my self-confidence), Relevant and Timely, or SMART, objectives are something I understand from both project management and performance reviews.

So, specifically:

a. Present 50 catalogues per week for 13 weeks (91 days, but who's counting?) That's 50 catalogues handed over, not 50 "No thank you"s. I will also be blanket dropping. That should sort out my presenting nerves.
b. Recruit and coach 4 active distributors, all of whom are retailing £500 per month. That lets me coach them towards their 10% VP in the next 90 day plan. That also allows for the ones who I recruit who don't retail that much. That means I have to cope with my telephone phobia and start learning to deal with it.
c. Achieve a personal retail target of £1600 per 4 week period. That gives me a 13% volume bonus and a combined 4-weekly income of around £336 retail profit plus £133 bonus, or around £469 every 4 weeks. That's before I factor in team-based bonuses. That's a vast improvement on my previous personal best.
d. Save £250 from Volume bonuses only. I will invest £100 per 4 week period back into my business from my retail profits and the rest goes towards paying off debts/bills etc.
e. Pay off one long-standing debt of approximately £500 from my retail profit earnings.

All specific, all measurable, all achievable and relevant.

3. How will I achieve each of these 5 goals?

a. Set aside 50 catalogues for presenting purposes; decide which groups of streets I will present catalogues on, list those streets and go to royalmail.com to use the address finder for the street numbers. Repeat as required.

b. Print out all previous enquiries and phone every single one of them. Follow up as necessary. Set up an autoresponder and keep the interested "not yet" ones in the loop on new offers. Advertise for new leads and follow up responses in a timely manner. Coach according to their abilities and needs.

c. Ensure that I put out "enough" catalogues every week to hit my targets. Depends on the time of year, the area and my reputation as a trustworthy distributor.

d. Savings are based on hitting my 10% Volume bonus for the first 8 weeks and hitting 13% in the last 5 weeks.

e. See point d.

4. Collate all of my diary events for the next 90 days, including those of my family, friends, social groups etc.

I'm working on that. I have the main events blocked out (school holidays, birthdays etc.); I can't collate everything due to my partner's job being somewhat sporadic. I may have to add things in later and re-jig some of my plans.

5. Check I have everything I need, so I can concentrate on the first 28 days of my 90 day plan.

I have almost everything. What I'm missing are a reliable autoresponder and a sizable part of the house to act as a dispatch/office area.

6. Identify any gaps/omissions in what I need and identify when/how I will fill those gaps.

I'll take a look at autoresponders over the next 2 weeks and make a decision based on income and cost. In the meantime, I'll send updates manually.

As far as the sizeable part of the house is concerned, I'll have to make do. I need a bigger house.

7. Take a good look at myself and identify any issues that may stop me achieving my goals in the next 90 days.

I procrastinate to a stupid degree. I'm so scared of phoning others, it's crippling. I get side-tracked easily. I try to do too much and then beat myself up about it when I fail. I'm worried about letting others down.

8. Decide what I'm going to do to prevent those issues.

I will track my behaviour on a daily and weekly basis and use star charts to motivate myself. Well, if it works for stubborn 4 year olds...

9. Write down my baseline results so far. Weekly, monthly and quarterly.

I need to go through back emails to track this, due to my previous laptop spontaneously combusting and taking that data with it to the great scrapheap in the sky. I will post the results once I've done the analysis.

10. Tell my family I'm committing to a 90 day plan of activity.

Done. Not sure they believe me. I need to show them, then.